01
Roofing
Replacement, storm restoration and repair. We chase the high-value searches and the weather-driven spikes, then filter the tyre-kickers out before they reach your phone.
- Full replacement
- Storm & insurance work
- Emergency repair
Roofing · Plumbing & Heating · US & UK
Built for the trades that build everything else.
Paid search and social for roofing, plumbing and heating firms in the US and UK. We are measured on booked jobs and your cost per lead, not on impressions.
Book a Strategy CallTwo trades.
One playbook.
We only work with roofing, plumbing and heating companies. That narrowness is the advantage: we already know what your customers search for, and what a booked job is actually worth to you.
02
Plumbing & Heating
Boiler installs, heat pumps and emergency call-outs. Territory and radius tight enough that your crews are not driving two hours for a quote that closes at a loss.
- Boiler & system installs
- Heat pumps
- Emergency call-out
How it works
The first ninety days, in plain terms.
01
We audit what you already run
Spend, account structure, call tracking and where enquiries actually come from. Most trade accounts are paying for clicks outside their service radius.
02
We rebuild it around booked jobs
Calls and forms tracked back to the keyword and the postcode, copy written for homeowners, and budgets weighted to the jobs worth having.
03
We scale what pays
Weekly numbers you can read in a minute, a monthly call, and anything that is not returning its cost gets cut without a debate.
What it costs
The money question, answered before the call.
There are two numbers, and they are separate. Your media budget buys the clicks and goes to Google and Meta. Our fee pays for the work of running the account. Neither should be a surprise later.
01 — Media budget
Paid to Google and Meta
We never take a cut of it and there is no markup on clicks. Your card sits on the ad account, so you can see every pound and dollar that leaves it.
02 — Management fee
One fixed monthly fee
It is not a percentage of spend, so it does not rise when your budget does. The figure depends on how many service lines and locations we run, and it is quoted in writing after we have seen your account.
What a realistic monthly budget looks like
- $500 – $650One trade, one town
- Your strongest town and two or three services. Enough to see which searches produce real enquiries and which only produce price shoppers.
- $650 – $800One trade, several towns
- The same services across a wider radius, so you know which towns deserve the next increase and which should be trimmed back.
- $800 – $1,200Two service lines
- Two lines running side by side, with budget split by the value of the job behind each so smaller jobs do not eat the bigger ones.
- $1,200 – $2,000Multi-crew or multi-location
- Separate budgets per branch or city, and reporting that shows which one deserves the next pound or dollar. Two thousand is the ceiling we work to.
Bands are monthly media budget in US dollars; UK budgets are the same figures in pounds. We cap media budget at $2,000 a month per client, and under $500 we will usually advise against signing anything yet.
The terms, in plain English
- No lock-in
- Month to month with 30 days' notice once the first 90 days are done. Ninety days is the shortest honest test of paid search.
- No markup on your spend
- Your card sits on the ad account and your budget reaches Google and Meta in full. We do not take a cut of clicks.
- You keep everything
- Accounts, tracking, data and creative. If you leave, it all goes with you and we hand it over properly.
- One client per trade, per area
- If we already run a roofer across your towns, we will say so on the call rather than halfway through the contract.
- What the fee does not cover
- Your media budget, and any new website or landing page build. That is quoted separately, and only after you have seen the plan.
Thirty minutes.
No pitch deck.
A strategy call is a working conversation about your numbers, not a presentation. Here is exactly what happens, so nothing about it is a surprise.
01
Before we speak
We look at your site, any ads you already run, your service radius and what a finished job is worth to you. If your towns are already taken by a client, we tell you before the call is booked.
02
On the call
You walk us through what you spend now and what it returns. We ask how many enquiries your crews can genuinely handle, which jobs you want more of and which you would rather stop. Then we say what we would change first, and what budget it needs.
03
Afterwards
You get the plan in writing: the budget, the fee, what is included and what happens in weeks one to four. If paid ads are the wrong channel for your margins, you get that answer on the call instead.
Four things worth having to hand
- Your rough monthly budget, even if it is only a range
- What an average job is worth, and how many you can take on
- The towns, counties or postcodes you serve, and the ones you avoid
- Login access to your ad account, if one already exists
If you do not have all of them, that is fine. We will work it out together on the call.
Why Gondwe
No theatre. Just the numbers.
You have dealt with the other kind of agency. Here is what we do differently, and it is not a long list.
- Trade only
- No ecommerce, no SaaS, no side projects. Roofing, plumbing and heating.
- No markup on your spend
- One fixed monthly fee. Your budget goes to Google and Meta, not to us.
- You own everything
- Accounts, tracking, data. If you leave, it all comes with you.
- Both markets, properly
- US and UK accounts built to their own rules and their own seasonality.
Straight answers
The questions you were going to ask anyway.
Budget, fees, contracts, timelines and what happens if it does not work. If something is still unclear after this, ask it on the call and we will answer it with your own numbers in front of us.
Book a strategy callBook a strategy call
Tell us what a good month looks like.
We will go through your account line by line and tell you what we would change first. If we are not the right fit, we will say so.
What happens next
- 01You send this form. It takes about two minutes, costs nothing and commits you to nothing.
- 02We read it personally and reply within one working day, usually with two or three questions about your account.
- 03If it looks like a fit, a thirty-minute call. If it does not, we say so and point you somewhere better.
- hello@gondweenterprise.com
- Coverage
- United States & United Kingdom
- Clients
- Roofing · Plumbing · Heating only